Nonprofit Website Design
User Experience Essentials to Increase Your Impact, Advocates, and Donations
Apply UX principles and processes to make your website user-friendly
Make impactful changes to improve engagement on your nonprofit's homepage
Create user-friendly forms with up-to-date practices to improve completion rates
Improve links, text, navigation, search and more on your website
Discover realistic and practical research methods that are great for nonprofits
Speak the language of UX design to collaborate with designers and developers better
Assess and show colleagues how your digital presence could improve
Identify UX principles and ideas to guide all digital projects
Melissa is a wonderful teacher. Her mellow style and the measured pace of her delivery makes it very easy to follow along. She introduced me to the language ...
Read MoreMelissa is a wonderful teacher. Her mellow style and the measured pace of her delivery makes it very easy to follow along. She introduced me to the language of UX, which has now etched itself into my consciousness. I find myself looking at everyday things in whole new ways. The insights from the course were invaluable. It was like being in a live-action website audit. I have a new appreciation for well-designed forms and I found myself constantly pausing to go fix something on my website, including deleting entire paragraphs from my Home page (there was just too much text). Finally the resources and references she provides are most helpful. I am grateful to have learned about the Hemingway editor and have saved a number of her checklists for future quick-reference. I recommend this course to anyone who has ever tried to build and maintain a website of their own. (Full Disclosure: Melissa and I have worked together in various capacities over the last several years. That does not affect the fact that she is very good at what she does.)
Read LessI took this course to get a better understanding of what UX is and how to implement key strategies into building a website. Melissa gives excellent, easy to...
Read MoreI took this course to get a better understanding of what UX is and how to implement key strategies into building a website. Melissa gives excellent, easy to understand steps that anyone can take to improve the way customers/clients/viewers interact with a website and how to maximize your impact. Anyone that is working on building their own website with minimal knowledge around UX should take this course.
Read LessI loved the session. It is very simple to understand and very practical. This will really help me to build a functional and active website that helps us achi...
Read MoreI loved the session. It is very simple to understand and very practical. This will really help me to build a functional and active website that helps us achieve our objective as a nonprofit.
Read Less12+ years improving nonprofit and commercial websites
Melissa Eggleston
(includes 2.5+ hours of videos, 7 downloadable resources)
Welcome to Your Course / What to Expect
Meet your Teacher
FREE PREVIEWDOWNLOAD Your Course Schedule + Remember Your Why
Module 1 Introduction - User Experience Fundamentals
What is User Experience (UX)?
Subfields of UX
What is UX, UI, and Usability?
FREE PREVIEWExercise: Start by Looking Around
4 Stages of the UX Design Process
Don't Make Me Think Principle
DOWNLOAD Exercise: Don't Make Me Think
Important Mobile Considerations
Module 2 Introduction - Realistic Research for Nonprofits
FREE PREVIEWDOWNLOAD: 9 Reminders of Why We Research
Quality Sources for Secondary Research
DOWNLOAD: 10 Heuristics (Rules of Thumb) from the Nielsen Norman Group
Exercise: Check Heuristics (Rules of Thumb) Against Your Website
Using Analytics : Getting Setup Correct and More
Interviewing Best Practices
FREE PREVIEWDOWNLOAD: Top 12 Tips for Interviewing
Usability Testing for Nonprofits
DOWNLOAD: Usability Test Script and Practice Exercise
DOWNLOAD: Common Usability Tasks for Nonprofits
When to Use Surveys
Module 3 Introduction - UX Research Deliverables
FREE PREVIEWPresenting Research to Others
DOWNLOAD: Research Presentation Template
Sharing Research Results Informally
FREE PREVIEWHow to Make Personas
DOWNLOAD: Persona Template
Module 4 Introduction - UI Elements
Best Practices for Main Navigation
Demonstration: Cardsorting Exercise in Action
FREE PREVIEWTips for Your Search Box
Best Practices for Calls to Action (CTAs)
How to Make Your Text User-Friendly
Demonstration: How to Edit Text
FREE PREVIEWBest Practices for Forms
DOWNLOAD: Checklist for User-Friendly Forms
Module 5 Introduction - Important Nonprofit Webpages
Homepages for Nonprofits
FREE PREVIEWExamples: Reviewing Homepages
FREE PREVIEWDOWNLOAD: Checklist for Nonprofit Homepage
Donation Pages for Nonprofits
About Pages for Nonprofits
Course Wrap Up
User-friendly websites are a necessity!