What's Inside This Course

(includes 2.5 hours of videos, 5 downloadable resources)

What You'll Learn To Do

  • Write for how people read online

  • Describe the fundamentals of great online communication

  • Adapt text to be more inclusive and accessible to a wider audience

  • Assemble a detailed page-by-page content plan for your website

  • Use best practices for the design and organization of online text

  • Apply best practices for writing for mobile devices

  • Select the best photos to support your text and messages

  • Identify ways to test text for ease and understanding

  • Feel confident in your online writing skills

Learn from a Long-Time Online Content Writer

Writing online since 1997, teaching since 2010

UX Designer & Content Strategist

Melissa Eggleston

Melissa Eggleston created Birdcall to serve organizations making a positive difference in the world. She has worked on UX projects for huge organizations such as Duke University, Lenovo, and The Bill and Melinda Gates Foundation. She has also helped many small startups and nonprofits all over the U.S. Melissa also teaches UX to graduate students at The University of North Carolina at Chapel Hill.

Get Started Now!

Write text that connects with your audiences

Anyone writing online needs to be clear on how people read online. Get up-to-date on the best practices for online writing. Make sure your organization offers a modern and user-friendly experience to your audiences! You'll learn so much that you can immediately use. Your audiences will be grateful for inclusive and accessible text.

Course Reviews

5 star rating

Short, Comprehensive, & Practical Guide for Crafting ...

Nastacia Pereira

This course offers everything you need to know about online content writing to move you from preparation to completion. In such a short time, Melissa offers ...

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This course offers everything you need to know about online content writing to move you from preparation to completion. In such a short time, Melissa offers a comprehensive set of tools to help you plan out your web content, craft tailored and effective messaging, and test your content to ensure it's meeting its intended purpose. I highly recommend this course to anyone who is about to create their organization's website or revamp an existing site.

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