What You'll Learn To Do

  • Apply UX principles and processes to make your website user-friendly

  • Make impactful changes to improve engagement on your homepage

  • Create user-friendly forms with up-to-date practices to improve conversion rates

  • Improve links, text, navigation, search and more on your website

  • Discover realistic and practical research methods that

  • Speak the language of UX design to collaborate with designers and developers better

  • Assess and show colleagues how your digital presence could improve

  • Identify UX principles and ideas to guide all digital projects

What Others Say

5 star rating

Wonderful Teacher - Great Insights — Helpful Resources

Heather Hollick

Melissa is a wonderful teacher. Her mellow style and the measured pace of her delivery makes it very easy to follow along. She introduced me to the language ...

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Melissa is a wonderful teacher. Her mellow style and the measured pace of her delivery makes it very easy to follow along. She introduced me to the language of UX, which has now etched itself into my consciousness. I find myself looking at everyday things in whole new ways. The insights from the course were invaluable. It was like being in a live-action website audit. I have a new appreciation for well-designed forms and I found myself constantly pausing to go fix something on my website, including deleting entire paragraphs from my Home page (there was just too much text). Finally the resources and references she provides are most helpful. I am grateful to have learned about the Hemingway editor and have saved a number of her checklists for future quick-reference. I recommend this course to anyone who has ever tried to build and maintain a website of their own. (Full Disclosure: Melissa and I have worked together in various capacities over the last several years. That does not affect the fact that she is very good at what she does.)

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5 star rating

Incredibly valuable course for DIY website builders

Jonathan Collins

I took this course to get a better understanding of what UX is and how to implement key strategies into building a website. Melissa gives excellent, easy to...

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I took this course to get a better understanding of what UX is and how to implement key strategies into building a website. Melissa gives excellent, easy to understand steps that anyone can take to improve the way customers/clients/viewers interact with a website and how to maximize your impact. Anyone that is working on building their own website with minimal knowledge around UX should take this course.

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Learn from an Experienced Web Designer and Teacher

12+ years improving websites in all types of industries

UX Designer & Content Strategist

Melissa Eggleston

Melissa Eggleston created Birdcall to serve organizations making a positive difference in the world. She has worked on UX projects for huge organizations such as Duke University, Lenovo, and The Bill and Melinda Gates Foundation. She has also helped many small startups and nonprofits all over the U.S. Melissa also teaches UX to graduate students at The University of North Carolina at Chapel Hill.

What's Inside This Course

(includes 2.5+ hours of videos, 7 downloadable resources)

Get Started Now

User-friendly websites are a necessity!

Your website can be better immediately with some practical direction. Don't make damaging mistakes! Increase sales and supporters by following UX principles. This course will get you up-to-date with the latest best practices - a win-win for both you and your customers.