Small Business Website Design: Best Practices and Practical Tips
User Experience Essentials to Increase Sales and Supporters
Apply UX principles and processes to make your website user-friendly
Make impactful changes to improve engagement on your homepage
Create user-friendly forms with up-to-date practices to improve conversion rates
Improve links, text, navigation, search and more on your website
Discover realistic and practical research methods that
Speak the language of UX design to collaborate with designers and developers better
Assess and show colleagues how your digital presence could improve
Identify UX principles and ideas to guide all digital projects
Melissa is a wonderful teacher. Her mellow style and the measured pace of her delivery makes it very easy to follow along. She introduced me to the language ...
Read MoreMelissa is a wonderful teacher. Her mellow style and the measured pace of her delivery makes it very easy to follow along. She introduced me to the language of UX, which has now etched itself into my consciousness. I find myself looking at everyday things in whole new ways. The insights from the course were invaluable. It was like being in a live-action website audit. I have a new appreciation for well-designed forms and I found myself constantly pausing to go fix something on my website, including deleting entire paragraphs from my Home page (there was just too much text). Finally the resources and references she provides are most helpful. I am grateful to have learned about the Hemingway editor and have saved a number of her checklists for future quick-reference. I recommend this course to anyone who has ever tried to build and maintain a website of their own. (Full Disclosure: Melissa and I have worked together in various capacities over the last several years. That does not affect the fact that she is very good at what she does.)
Read LessI took this course to get a better understanding of what UX is and how to implement key strategies into building a website. Melissa gives excellent, easy to...
Read MoreI took this course to get a better understanding of what UX is and how to implement key strategies into building a website. Melissa gives excellent, easy to understand steps that anyone can take to improve the way customers/clients/viewers interact with a website and how to maximize your impact. Anyone that is working on building their own website with minimal knowledge around UX should take this course.
Read Less12+ years improving websites in all types of industries
Melissa Eggleston
(includes 2.5+ hours of videos, 7 downloadable resources)
Welcome to Your Course / What to Expect
Meet your Teacher
FREE PREVIEWDOWNLOAD Your Course Schedule + Remember Your Why
Module 1 Introduction - User Experience Fundamentals for Websites
What is User Experience (UX)?
What is UX, UI, and Usability?
FREE PREVIEWExercise: Start by Looking Around
Subfields of UX
4 Stages of the UX Design Process
Don't Make Me Think Principle
DOWNLOAD Exercise: Don't Make Me Think
Important Mobile Considerations
Module 2 Introduction - Realistic Research for Small Businesses
FREE PREVIEWDOWNLOAD: 9 Reminders of Why We Research
Quality Sources for Secondary Research
DOWNLOAD: 10 Heuristics (Rules of Thumb) from the Nielsen Norman Group
Exercise: Check Heuristics (Rules of Thumb) Against Your Website
Using Analytics : Getting Setup Correct and More
Interviewing Best Practices
FREE PREVIEWDOWNLOAD: Top 12 Tips for Interviewing
Usability Testing for Small Business Websites
DOWNLOAD: Usability Test Script and Practice Exercise
DOWNLOAD: Common Usability Tasks for Small Business Websites
When to Use Surveys
Module 3 Introduction - Communicating UX Research to Others
FREE PREVIEWPresenting Research to Others
DOWNLOAD: Research Presentation Template
Sharing Research Results Informally
FREE PREVIEWHow to Make Personas
DOWNLOAD: Persona Template
Module 4 Introduction - UI Elements
FREE PREVIEWBest Practices for Main Navigation
Demonstration: Cardsorting Exercise in Action
FREE PREVIEWTips for Your Search Box
Best Practices for Calls to Action (CTAs)
How to Make Your Text User-Friendly
Demonstration: How to Edit Text
FREE PREVIEWBest Practices for Forms
DOWNLOAD: Checklist for User-Friendly Forms
Module 5 Introduction - UX Design for Important Small Businesses Pages
FREE PREVIEWHomepages for Small Business Websites
FREE PREVIEWExamples: Reviewing Homepages
FREE PREVIEWDOWNLOAD: Checklist for Your Homepage
About Pages for Small Business Websites
About Page Examples
Contact Page Examples for Small Businesses
Course Wrap Up
User-friendly websites are a necessity!