Best Practices for Writing for Small Business Websites

Write in a user-friendly way to connect with your audiences and avoid overwhelming them. Learn best UX practices for content writing and design for small businesses. Gain practical tips you can use NOW to improve your small biz website!

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Watch Intro Video

What's Inside This Course

(includes 2.5 hours of videos, 5 downloadable resources)

1

Introduction to This Course
- Welcome and Course Introduction
  FREE PREVIEW
- Meet Your Instructor - Melissa Eggleston
  FREE PREVIEW
- DOWNLOAD - Course Schedule PDF & Remember Your Why
2

Module 1: Foundations of Great Online Communication
- Module 1 Introduction
- Know Your Communication Goals
  FREE PREVIEW
- Communication Plan with Example
- DOWNLOAD - The One-Page Communication Plan
- Know Your Audience
- Determining Your Messaging
- Consistency Through a Style Guide
- Content Inventory/Audit and Page Planning
- DOWNLOAD - Template for Content Inventory/Audit/Planning
3

Module 2: Online Writing
- Module 2 Introduction - Online Writing
  FREE PREVIEW
- Use SEO Keywords
- DOWNLOAD - Page Template
- Front Load Titles and Subtitles
- Write Conversationally
  FREE PREVIEW
- Best Practices for Links on Websites
- Link Examples
- DOWNLOAD - Checklist for User-Friendly Text
4

Module 3: Content Design
- Module 3 Introduction: Content Design
  FREE PREVIEW
- How to Highlight the Most Important Information
- Make Your Text User-Friendly
- Example: How to Edit Text to be User-Friendly
  FREE PREVIEW
- EXERCISE: Try Editing
- 5 Tips for Better Typography
- 4 Best Practices for Mobile
5

Module 4: Polishing and Supporting Your Text
- Module 4 Introduction: Polishing and Supporting Your Text
  FREE PREVIEW
- How to Edit and Proofread
- Supporting Your Text with Great Photos
- DOWNLOAD - Checklist for Great Photos for Your Website
- Best Practices for Testimonials
  FREE PREVIEW
- Examples of Testimonials
- EXERCISE: Edit Down Testimonials
- Testing Your Content
- Example - Case Study on Testing Content
6

Course Summary
- Wrap Up, Contact Info, & What's Next!

What You'll Learn To Do

Write for how people read online
Describe the fundamentals of great online communication
Adapt text to be more inclusive and accessible to a wider audience
Assemble a detailed page-by-page content plan for your website
Use best practices for the design and organization of online text
Apply best practices for writing for mobile devices
Select the best photos to support your text and messages
Identify ways to test text for ease and understanding
Feel confident in your online writing skills

Learn from a Long-Time Online Content Writer

Writing online since 1997, teaching since 2010

UX Designer & Content Strategist

Melissa Eggleston

Melissa Eggleston created Birdcall to serve organizations making a positive difference in the world. She has worked on UX projects for huge organizations such as Duke University, Lenovo, and The Bill and Melinda Gates Foundation. She has also helped many small startups and nonprofits all over the U.S. Melissa also teaches UX to graduate students at The University of North Carolina at Chapel Hill.

Get Started Now!

Write text that connects with your audiences

Anyone writing online needs to be clear on how people read online. Get up-to-date on the best practices for online writing. Make sure your organization offers a modern and user-friendly experience to your audiences! You'll learn so much that you can immediately use. Your audiences will be grateful for inclusive and accessible text.

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